Using a video to showcase your product, service or promote your message is a great way to connect with your audience and increase your conversion rate.
The combination of visual and audio information enables you to both inform and educate the viewer, while also engage with them. Video has also been shown to help your viewer retain the content for longer than using text and images alone.
Video increases the chance of purchase by 40%
Nearly 40% of consumers report that videos increase their likelihood of making a purchase on a mobile device.
Click-through rates increased by 300%
Click-through rates were increased by up to 300% by including a marketing or explainer video in emails.
68% of content remembered after 72 hours
When using text or audio, 72 hours later your visitor will only remember 10% of what they read or heard. if they watch a video, that stimulates both their auditory and visual senses, they are likely to remember 68%.