Google loves video
Google and other search engines know that people love to watch video, so pages that contain video appear higher in their results pages. Therefore, adding compelling and relevant video to your pages could be the difference between your site appearing on the first page of Google results and one of your competitors.
Of course it’s not as simple as just adding a video and bang, you’re on page one, however creating high quality and relevant content is essential to earning links and mentions and should be one part of your strategy.
Videos in generic search results have a 41% higher click-through rate than plain-text results.
Videos are 53 times more likely than text pages to show up on the first page of search results
Be The Authority
Google likes to promote brands that it sees as authoritative as it wants the searcher to find what they are looking for as quickly as possible.
By providing videos about your products, services, industry tips, insights and whatever else your customers will find valuable, then Google will give your place in the results a boost.
Authority can't be bought, you have to earn it.
I just love it so much! It’s so very natural and I really think it has such a nice vibe to it. Very professional. Thanks so much, I am super pleased.